The ever-innovative Aesop proves once again that it is no average beauty brand with the release of its first short film today. As part of its continued support for innovative design and art, the Australian label has collaborated with Amsterdam-based artist Lucy McRae to create a visual delight that examines their shared interest in the collision of science and nature. Inspired by the physiological principles of 19th century scientist and philosopher Herman von Helmholtz, who once wrote that 'everything is an assault on the skin', McRae's mystifying film portrays a scientist meticulously administering a series of beauty treatments to his sleeping muse. Filmed within a church in Amsterdam, refashioned to resemble a fictitious Aesop laboratory, the three and a half minute piece poetically discusses the brand's unique union of technology and nature in McRae's captivating trademark aesthetic. The Amsterdam-based McRae has long possessed a predilection for the human body, which can be traced back to her time as a ballet dancer and has more recently manifested in the development of her Swallowable Perfume.
aesop.com
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